We created digital platforms to serve the unique needs of veterans seeking employment.
Key Benefits
To help Hiring Our Heroes expand their mission of connecting veterans and military spouses with meaningful employment, we created a cohesive branding system for their many types of events.
- Our extensive experience with military audiences informed the design strategy.
- The overarching brand system supported various types of event branding.
- Unique identities for each event both reinforce and benefit from the umbrella brand.
If you want a brand that creates trust, credibility, and growth, connect with iostudio today.
Situation
Hiring Our Heroes (HOH), a U.S. Chamber of Commerce Foundation program (USCCF), is a nationwide initiative to help veterans, transitioning service members, and military spouses find meaningful employment through online tools and live events. As the initiative gained momentum, the types of live events expanded to new, more specific audiences. Signage and promotional collateral for these events had been developed in a piecemeal fashion and lacked consistent and identifiable brand standards.
The USCCF commissioned iostudio to create an identity system that would bring different event types including Traditional Hiring Events, Military Spouse Events, Wounded Veteran Events, and Sport Expos together under a cohesive branding umbrella.
Solution
Using data collected through years of working with the USCCF and in close collaboration with the HOH Communications team, we created a branding system that provided a distinct design for each event type while applying a unified brand experience at all HOH events.
iostudio developed concepts for different events, applying the event signage and promotional collateral for the different events. This concept includes a system of marks utilizing the brand typography and Circle/Star from the Hiring Our Heroes logo. The design expands on the Hiring Our Heroes logo by creating a system of sub-branded marks that can be paired with the red stripe element, brand photography, and expanded color palette to give each event a cohesive look and feel.
We executed the new branding system across a variety of signage, backdrops, and flyers. We also created a brand guide to ensure that HOH’s voice, typography, palettes, and photography remained consistent.
Impact
After new HOH branding was introduced:
- Average hiring event attendance increased 23%
- Attendance at on-base hiring summits increased 63%
- Attendance at Sports Expos increased 117%
An expanded color palette helped distinguish discrete hiring events.
Elements of HOH’s new logo provided the springboard for the new event branding system.
Event signage adhered to the new brand standards.
Why It Matters
A well-planned, well-executed brand system does more than make you look good. It helps your audience find, trust, and connect with you. We helped veterans, transitioning military members, and military spouses find the events that would lead to not just jobs, but careers.
Updated, consistent branding helped drive attendance at hiring events.
Many Events, A Single Brand
Many Events, A Single Brand
Draw Attention, Drive Attendance
A well-designed brand system helps your events stand out, creates brand recognition, and attracts both attendees and sponsors. Grounded in strategy, iostudio creates brands that get noticed. Let us help you stand out and succeed.